BIOFACH - Exhibition Stand Build - How to Look Different at an Exhibition



Events are held all over the world to help bring businesses and customers together.
Biofach is one of the biggest trade shows for the organic food industry. It takes place annually in Nuremberg, Germany.

Events can be held for businesses finding partners offering products and services that complement their own offerings. As there are often a good number of participants in these exhibitions, the difficulty is to stand out in a sea of other companies and exhibitors. It is important that your exhibition stand design and build be more than good enough to attract the attention you wish for your brand and products and services.

How you can catch the interest of your clientele and, more significantly, make a good impression on them?

Exhibitions are active places, full of action. Whilst this makes for an absorbing day out, attendees might find themselves overwhelmed. Try and make your booth as relaxing as you possibly can. Create some area surrounding your stand, and make sure it does not look too cluttered. Possibly provide a coffee and a comfy seat to entice people with a quick respite from the busy atmosphere.

Know your targets - Your purpose for participating in the trade show or exhibition should be clear to you. These should be the basis of your strategies when searching for exhibition stand companies. Everything about your exhibit stand should all help you achieve your goals. Be clear about what messages you want your stand design to convey.

It can also help to be abreast on how your target market reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing your strategy.

Use attention-grabbing graphics - The classic adage, a picture paints a thousand words, says everything. Make your target market attention by appealing them with interesting pictures. Ensure that your chosen image or set of images conveys the message of your organization, without need for lengthy text.

Create your text thought-provoking. The key is to maintain it short and powerful. People will not stop to read a extended copy. Humorous is the word. Maintain it short and lovely, and close to the dot. Choose colors, fonts and other visual elements that match your personality

Your visitors are not likely to spend minutes reading walls. of text from your product tarp looking at your exhibit stand.

Increase your space - Confirm the size of your stand area with the organizers. Get all the measurements such as the height of your stand area. You can capitalize on a high ceiling space by building a high arch for your logo or brand name for instance, or putting a tall tower with a rotating sign. This will create a lighthouse effect which will lead your target to your standout booth.

These are just some practical points that you can use when planning your exhibition stand. You can get in contact with Activteam exhibition stand design and build, if you need help in bringing your concepts to life.

Exhibition Stand Design Tendencies to Keep in Mind.
There are factors that it's essential to think about first before you finalize your designs for your exhibition stands. You should seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the the visuals and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too. Various trends have grown to be popular in recent years when considering designs for exhibition stands. Between these are trends in lighting and construction materials. Here?s a quick rundown on what options you can consider in your own stand:

Lighting Fixtures
This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new approaches to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.

Use colour. If your branding has a colour theme, embrace it! This will help people to remember your presentation.

Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.

Construction Materials
The materials that are used in making stands have also seen many changes. The popular materials are often dictated by what is the newest inventions in the industry.

Besides the conventional metal and wood materials, other materials like plastic, acrylic, sintra boards, and pvc happen to be made available in recent years, adding to custom exhibitione stands a special and modern patch. Plastic is extremely durable, flexible, and can be molded into specific shapes. Along with LED illumination, these two materials give booths a modern and sophisticated look.

Your exhibition stand design should get a high attention on the fairground, by cost-effective. You should not go all-out and splurge on your booth design you can at least match your expenses with revenues from your event. You can find creative affordable designs to achieve your goals. Include customer contact points that will allow your exhibit targeted traffic to connect with or relate to your brand.